Privacy policy

At Direct Wicker (“we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website, make a purchase, create an account, contact us, or otherwise use our services (the “Services”).

Our store is powered by Shopify, which helps us deliver a secure and reliable shopping experience. If there is a conflict between our Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy controls.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

1) Information We Collect
Depending on how you interact with us, we may collect:

• Contact details (name, email, phone number, billing/shipping address)
  
• Order and transaction details (items viewed, added to cart, purchased, returned, exchanged, or canceled)
  
• Account information (login details and preferences if you create an account)
  
• Payment information (processed securely by payment providers; we do not store full payment card numbers)
  
• Customer support communications (messages and information you share with us)
  
• Device and usage data (IP address, browser type, cookie data, and site interactions)

2) How We Collect Information
We collect personal information:

• Directly from you (checkout, account creation, customer support)
  
• Automatically (cookies and similar technologies)
  
• From service providers (payments, shipping, analytics, customer support tools)
  
• From partners or third parties, where permitted by law

3) How We Use Your Information

• We use personal information to:
• Process payments and fulfill orders
  
• Provide customer support and manage accounts
  
• Arrange shipping, returns, and exchanges
  
• Improve our website, products, and customer experience
  
• Send service-related updates (order confirmations, shipping notifications)
  
• Send marketing communications (you can opt out anytime)
  
• Prevent fraud and protect the security of our Services
  
• Comply with legal obligations and enforce our policies

4) How We Share Information
We may share personal information with trusted partners only as needed to operate our business, including:

• Shopify (hosting and platform services)
  
• Payment processors (secure transaction processing)
  
• Shipping and fulfillment providers (order delivery)
  
• Analytics, IT, and customer support providers
  
• Advertising and marketing partners (performance measurement and relevant advertising)

We may also disclose information to comply with the law, respond to lawful requests, protect our rights, prevent fraud, or support a business transaction.
We do not sell your personal information.
Depending on where you live, certain advertising-related data sharing may be considered “sharing” for targeted advertising under applicable law.

5) Cookies & Advertising Choices
We use cookies and similar technologies to support website functionality, analyze performance, and personalize marketing.
Where required by law, you may have the right to opt out of targeted advertising. If your browser sends a Global Privacy Control (GPC) signal, we may treat it as an opt-out request where applicable.

6) Third-Party Links
Our Services may include links to third-party websites. We are not responsible for their privacy practices or security. Please review their policies before providing personal information.

7) Children’s Privacy
Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

8) Data Security & Retention
We use reasonable safeguards designed to protect your personal information, but no system can be guaranteed to be 100% secure.
We retain personal information only as long as necessary to provide the Services, meet legal obligations, resolve disputes, and enforce agreements.

9) Your Rights & Preferences
Depending on where you live, you may have rights to request access, correction, deletion, or a copy of your personal information, and to opt out of targeted advertising where applicable.
You may unsubscribe from promotional emails at any time. Even if you opt out, we may still send non-promotional messages related to your orders or account.
To exercise your rights, contact us using the details below. We may need to verify your identity.

10) International Transfers
Your personal information may be processed outside your country of residence. Where required, we use recognized legal mechanisms to protect data during international transfers.

11) Updates to This Policy
We may update this Privacy Policy from time to time. We will post the updated version and revise the “Last updated” date.

12) Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact:
Direct Wicker
Email: sale5@directwicker.com
Address: 9370 Buffalo Avenue, Unit 103, Rancho Cucamonga, CA 91730 US