Become A Global Partner Of Direct Wicker

About Direct Wicker

Become A Global Partner Of Direct Wicker
Welcome! Direct Wicker - The Ultimate Choice in Rattan Furniture

Thank you for your interest in Direct Wicker! Please submit the required information in the form to apply as our wholesaler. We will review your application within 2-3 days. Once approved, you will receive your exclusive wholesale discount and be able to purchase all products on our website at wholesale prices. Thank you for your support.

Direct Wicker Outdoor patio set with gray sofa, chairs, and umbrella in a modern living room setting.

Our History

Garden Living

Direct Wicker's parent company was founded in 2009.

In 2009, the Perston couple created the brand, thus beginning their journey of providing people with rattan sofas, rattan tables and chairs, Textilene mesh chairs, parasols, patio furniture, garden furniture, and other home furnishings.

Initially, Direct Wicker had only two employees, but it has now grown to over 100 employees from more than 5 countries, with 5 self-owned warehouses in 3 countries and annual sales exceeding $30 million. Over the years, the company has repeatedly upgraded its business, brand, and stores, forming the current series of furniture and lifestyle brands centered around Direct Wicker.

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Cityscape with modern buildings and green trees under a cloudy sky, where Direct Wicker's parent company was established

2009

Established the B2B furniture brand, entering the global market.

Manchester, cityscape view, where Direct Wicker established an operations center and a third-party warehouse.

2011

Partnered with the renowned British furniture brand and established an operations center and a third-party warehouse in Manchester.

Ontario, California, cityscape, where Direct Wicker established a warehousing center.

2015

Deepened presence in the US market, establishing the first US company in Los Angeles and creating the Direct Wicker brand. Established a warehousing center in Ontario, California.

The United Kingdom, Where Direct Wicker established the WEGOT company

2017

Established a company in the UK, and in the same year, the second US company was founded.

Tampa, Florida, where Direct Wicker opened an offline experience store

2019

Established an office in Tampa, Florida, opened an offline experience store, and invested in and built a self-owned warehouse.

Direct Wicker warehouse interior with stacked cardboard boxes on shelves

2020

Invested in and built a self-owned warehouse in Los Angeles.

-- Our Philosophy --

“At Direct Wicker, our mission has always been to create better home living experiences for humanity. We offer a shopping experience that combines quality, ergonomic design, and inspiration. Whether in our physical stores or our online shop, we take pride in helping our customers transform their houses into warm and comfortable living spaces.”

Perston
CEO (the founder)